Jägermeister Looks To Extend Into New Occasions With Orange Offshoot
In recent days, New York-based Mast-Jägermeister US extended the range of its flagship liqueur brand with Jägermeister Orange, a new flavor offshoot intended to expand the franchise into different drinking occasions. Continue reading →
Posted in News on May 22, 2026Year-To-Date Trends Influenced By “Value-Oriented” Consumers: SipSource
Value-seeking consumers are contributing to trade-down trends in the spirits market, the WSWA’s SipSource data tracker reports, as value fell faster than volume in the category in the first quarter. Continue reading →
Posted in News on May 22, 2026News Briefs for May 22, 2026
•Gatlinburg, Tennessee’s Sugarlands Distillery has released Eggo Blueberry Waffle Moonshine, the latest collaboration between the distillery and the staple breakfast brand. Continue reading →
Posted in News on May 22, 2026Napa Winemakers Bolster Presence At The $30-$50 Tier
While Napa Valley has become synonymous with the high end of the wine category, many of the region’s wineries are now seeing their best results slightly lower on the pricing ladder, catering to cost-conscious consumers amid uncertain economic conditions. Continue reading →
Posted in News on May 21, 2026Proximo Backs Centenario Tequila With New Campaign
Proximo Spirits has launched a new ad campaign for Centenario Tequila, “Todo o Nada.” Continue reading →
Posted in News on May 21, 2026News Briefs for May 21, 2026
•Vermont-based WhistlePig Whiskey is celebrating the 250th anniversary of the United States with two new limited edition offerings: Rye, White & Blue PiggyBank; and Declaration Wheat Whiskey. Continue reading →
Posted in News on May 21, 2026
