Guinness Drives New Enthusiasm For The Stout Category

Diageo Beer Co. USA ranks as the eighth-largest marketer of beer and flavored malt beverages in the U.S., according to Impact Databank, and it was one of only three top-10 players to grow last year, rising 1.5% to 40 million (2.25-gallon) cases. That performance was boosted by newfound momentum for the flagship Guinness brand, which rose a healthy 5% last year to 12.4 million cases, while non-alcoholic Guinness 0 jumped 51% to 700,000 cases, earning Impact “Hot Brand” status. Continue reading →

Wine Spectator: Top Wine News Of 2025

Challenging economic times, tariffs, health advisories, and fraud were some of the trends that dominated the news in wine in 2025. And yet, there were plenty of bright spots this year as well. Continue reading →

News Briefs for December 30, 2025

• Chivas Brothers has announced that Kevin Balmforth will succeed Sandy Hyslop as master blender. Continue reading →

Jim Beam Using “Refreshment Strategy” To Battle Market Headwinds

On Christmas Day, Suntory Global Spirits’ flagship Jim Beam Bourbon brand launched “Refresh Your Season,” a new campaign starring comedian and actor Kenan Thompson. The ads, which debuted during Christmas Day NFL games on Netflix, encourage fans whose teams have lost “to hit the refresh button with a Jim Beam and lemonade” as they watch the rest of the season. Jim Beam’s above-the-line backing will continue to ramp up next year with the launch of “a fully integrated media campaign spanning TV, streaming, digital, and social platforms,” according to the company. Continue reading →