Interview, Part 2: Breakthru Co-Chairmen Charlie Merinoff And Danny Wirtz
In the second part of our interview, Breakthru Beverage Group co-chairmen Danny Wirtz and Charlie Merinoff discuss investments intended to fuel future growth at the nation’s second-largest distributor, the opportunity to forge deeper partnerships with retailers and on-premise outlets, and their views on where the U.S. beverage alcohol market is headed over the rest of this year and beyond. Continue reading →
Posted in News on June 2, 2026Silver Oak Adds Sauvignon Blanc, First New Varietal In 50 Years
Napa Valley luxury winemaker Silver Oak is adding the first new varietal to its portfolio in a half-century: Sauvignon Blanc. Continue reading →
Posted in News on June 2, 2026Morgenstern Promoted To Publisher Of Wine Spectator
M. Shanken Communications, Inc. has promoted Miriam Morgenstern to Publisher of Wine Spectator, effective June 1, 2026. Continue reading →
Posted in News on June 2, 2026News Briefs for June 2, 2026
•Hennessy has unveiled a new ready-to-serve cocktail lineup. Continue reading →
Posted in News on June 2, 2026Interview: Breakthru Co-Chairmen Charlie Merinoff And Danny Wirtz
This year marks a decade since Charmer Sunbelt and Wirtz Beverage—led by Charlie Merinoff and the late Rocky Wirtz, respectively—combined to form Breakthru Beverage Group. Breakthru now ranks as the second-largest wine and spirits wholesaler nationally at a projected $8.7 billion this year, according to Shanken’s Impact Newsletter. Continue reading →
Posted in News on June 1, 2026Reyes Closes 11-State Deal With RNDC
Reyes Beverage Group has closed its previously announced acquisition of 11 markets from RNDC for an undisclosed sum. Continue reading →
Posted in News on June 1, 2026
