News Alert: New U.S. Dietary Guidelines Remove Drink Limits, Encourage Moderation External
The Trump administration has announced formal updates to the 2025-2030 Dietary Guidelines for Americans, encouraging Americans to drink in moderation, but not setting clear limits on the number of drinks that entails. Continue reading →
Posted in News on January 7, 2026Suntory Taps Mark Anthony, A-B Veteran Nugent To Lead Global RTD Range
Suntory Global Spirits has made no secret of its ambition to lead the global ready-to-drink market as the category keeps climbing, and has now named a new leader for its RTD business: Davin Nugent, a veteran marketer with 25 years of drinks industry experience. Continue reading →
Posted in News on January 7, 2026Christmas Week Drinks Sales Down 5% Year-On-Year
Beverage alcohol sales were down 5% in both volume and value terms in NielsenIQ channels in the week through December 27 compared with the previous year, with dollar sales totaling $9.4 billion on 158 million cases. Continue reading →
Posted in News on January 7, 2026News Briefs for January 7, 2026
•Michelob Ultra, the fourth-largest selling beer brand in the U.S. in volume terms, according to Impact Databank, is extending with an alcohol-free Zero Lime offering. Continue reading →
Exclusive: U.S. Spirits Market Ekes Out 1% Volume Growth, Boosted By RTDs
The U.S. spirits market reached a new volume record in 2025, according to Impact Databank, as the rapid growth of a handful of RTD brands offset headwinds in the full-strength spirits market. Continue reading →
O’Neill Debuts FitVine Free, Billed As Functional Non-Alc Wine
California’s O’Neill Vintners & Distillers is extending its 200,000-case FitVine brand with Free, a new offshoot billed as the first functional non-alcohol wine to market. Continue reading →
Posted in News on January 6, 2026
