Pernod Ricard Merger With Brown-Forman Would Create $30-Billion, 200-Million-Case Global Spirits Player
The global drinks industry could be primed for more consolidation, as top-five spirits players Pernod Ricard and Brown-Forman confirmed initial talks toward a potential merger. The two companies, both publicly traded but controlled by the Ricard and Brown families respectively, said a combination would “be akin to a merger of equals” that would leverage Brown-Forman’s strong position in American whiskey with Pernod’s extensive global distribution network. Continue reading →
Posted in News on March 27, 2026Reyes Names Breakthru Veteran Albenze To Lead RNDC Markets
Reyes Beverage Group has named Brian Albenze as market president, overseeing the 11 markets that the company is set to acquire from RNDC. Continue reading →
Posted in News on March 27, 2026News Briefs for March 27, 2026
- Aix rosé, part of the Kobrand portfolio, is taking its white wine counterpart national this year after a limited test run last year in a few states. Continue reading →
French Import La Vieille Ferme Accelerates Despite Tough Wine Market
Amid difficult overall conditions in the U.S. wine category, the market’s largest French label in volume terms has not only kept climbing but posted a notable acceleration of late. Continue reading →
Posted in News on March 26, 2026ReserveBar Merges With AccelPay In E-Commerce Deal
E-commerce platform ReserveBar and e-commerce infrastructure company AccelPay have merged under a new holding company called Vesper Commerce. Continue reading →
Posted in News on March 26, 2026News Briefs for March 26, 2026
•Horse Soldier Bourbon, part of the Gallo portfolio, has announced Liberty Edition, a new limited release celebrating the 250th anniversary of the United States. Continue reading →
Posted in News on March 26, 2026
