Leading Vodka Brands Resilient Despite Competition From RTDs
Perhaps no other spirits segment has been as challenged by the rise of spirits-based RTDs as vodka, which has seen vodka-based cocktails led by High Noon encroach on its territory in recent years. Continue reading →
Maison Louis Latour Elevates Eléonore Latour To Chief Brand Officer
Burgundy’s Maison Louis Latour has promoted 12th-generation family member Eléonore Latour to chief brand officer in a move it says underscores its “continued investment in long-term brand stewardship and global growth.” Continue reading →
Sazerac Backing Traveller Whiskey With Super Bowl Spot
Traveller Whiskey, part of the Sazerac portfolio, has secured an advertising spot during this year’s Super Bowl broadcast. Continue reading →
News Briefs for February 3, 2026
- Chateau d’Esclans’ Whispering Angel is introducing a new limited edition bottle featuring brand founder Sacha Lichine’s signature along with the brand’s traditional marks as it celebrates its 20th anniversary. Continue reading →
